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The Diet Plate Story
The Diet Plate Story - Post 2000 PDF Print E-mail
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The Diet Plate Story
Post 2000
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The Diet Plate Post 2000

Such emotion was frequent in the following years as we suffered the ups and downs of a new business - from the highs of great editorials giving us sales spikes, to the lows of sales troughs and near bankruptcy caused by events such as the World Trade Centre tragedy.

In February 2002, Kay was asked to do a live satellite link up with CNN Headline News. Her debut on television went out on television right in the middle of the Super Bowl! Kay spoke for two minutes with Kat Carney, the health anchor, in front of millions of Americans. The following day Kay returned to the office to find her inbox full of credit card orders for thousands of pounds.

This was a considerable boost and enabled Kay to brand the company, bring out the male version and cereal bowl and start to advertise in glossy magazines such as Zest, Top Sante, Woman, Slimming and Slimmer. It also put the idea into the minds of others and the plate concept was copied at least 6 times in the USA. One unscrupulous character even requested a full set of plates, with the promise of great business, then proceeded to plagiarise not only the concept but also the very words from The Diet Plate® Ltd.'s literature. One of our lower moments. The only consolation being that, because our design is protected, they could not copy the calibrations exactly and the 25% starchy carbohydrate, which they used, does not follow the balance of good health!

Kay was a finalist in the Brifitsh Female Inventors Awards with The Diet PlateKay was a finalist in the 2002 British Female Inventor of the Year Award which involved a gala dinner in London, certificate of merit, trophy and coverage on local TV - all good stuff.

With good PR the general public now understand the concept of 'Portion Control' and those who use The Diet Plate® have taken it to their hearts. The concept is easy to follow on the plate, resulting in weight loss and lifestyle change that can be really quite dramatic.

We are proud to be recognised by the public and media as one of the up and coming weight loss resource companies. We are currently celebrating winning the contract to put the weight management systems into JJB Fitness Clubs, Shapemaster and Ladypace to name but a few.

Kay says, "As a very overweight and depressed housewife, never in my wildest dreams did I ever envisage that inventing such a simple concept and product would have such a dramatic impact on my life and the lives of others. It never ceases to amaze me when customers ring to say they have lost so much weight and to thank me."

June 2006 - The Diet Plate® Ltd. Appoints Dr Ian Campbell as non-executive director in the run up to further expansion...

The success of The Diet Plate® continues with the announcement this week of some important major commercial tie-ups and the appointment of Dr. Ian Campbell as non-executive director and medical adviser to the company.

Dr. Ian Campbell, founder of the National Obesity Forum and an obesity specialist is highly respected by the NHS and also enjoys a high profile on TV and radio. Dr Campbell has been a firm advocate of The Diet Plate ® from the outset.

Fiery Phoenix